Fernando Martins De Bulhão Publishing (FMDB) has implemented a comprehensive range of direct marketing activities designed to enhance audience engagement and strengthen its market presence. These initiatives include direct sales, telemarketing, database marketing, direct transactions, and generating direct responses to advertisements through email, postal mail, digital broadcasts, and websites. The primary objective of these efforts is to build and sustain long-term relationships with clients, authors, and readers by providing timely information and personalized communication.

The core areas of FMDB’s direct marketing strategy focus on three key components: Catalogue Marketing, which facilitates product visibility and accessibility; Email Marketing, enabling targeted outreach and client retention; and Digital Marketing, which leverages websites and social media platforms to expand global reach and foster an interactive academic community. Collectively, these initiatives support FMDB’s mission of promoting scholarly excellence and increasing the accessibility of its publications worldwide.