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Assessing the Impacts of Financial Business Limitations on Business Growth, Profitability, and Long-Term Sustainability

Authors:
Uwamahoro Delphine, Aishwarya Kamanaluri, P. Sudha

Addresses:
Department of Business Administration and Finance, Institut Supérieur de Technologies, Ouagadougou, Kadiogo Province, Burkina Faso. Department of Business Analytics, University of Birmingham, Birmingham, West Midlands, United Kingdom. Department of Business Administration, Dhaanish Ahmed College of Engineering, Chennai, Tamil Nadu, India.

Abstract:

This research investigated the interconnected financial business limitations that hindered business growth and sustainability in Kigali City, Rwanda. Many businesses, particularly SMEs, struggled with challenges ranging from liquidity and profitability issues to poor management practices and inadequate marketing. While existing research often addressed these issues in isolation, this study adopted a holistic approach to examine the complex interplay among these limitations and their underlying causes. Employing a mixed-methods approach, combining quantitative survey data with qualitative insights from semi-structured interviews with business owners and managers, the research aimed to identify key contributing factors and analyse their interrelationships within Kigali's business environment. The study explored how, for example, limited access to finance interacted with weak managerial skills, or how inadequate marketing strategies impacted the performance of financial businesses. Ultimately, this research sought to provide practical recommendations for businesses, policymakers, and support organisations to address these challenges, promote sustainable growth, and contribute to the economic development of Kigali City and Rwanda. The findings offered valuable insights into the specific needs of businesses in this region and informed the design of targeted interventions and support programs. 

Keywords: Business Growth; Financial Businesses Limitations; Business Sustainability; Economic Development; Managerial Skills; Marketing Strategies; Sustainable Growth; Semi-Structured Interviews.

Received on: 04/11/2024, Revised on: 26/12/2024, Accepted on: 16/03/2025, Published on: 12/12/2025

DOI: 10.69888/FTSHS.2025.000545

FMDB Transactions on Sustainable Humanities and Society, 2025 Vol. 2 No. 4, Pages: 163-171

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