Authors:
Muhamad Husnan, Lis M. Yapanto

Addresses:
Department of Fisheries Management, Graduate School, Open University, Los Baños, Laguna, Philippines.

Abstract:

A mismatch between the requirement for quality seeds and the expanding market demand drove the development strategy of a tilapia (Oreochromis niloticus) fish hatchery in Genteng District, Banyuwangi Regency. The study comprised 73 local tilapia hatchery farmers. The goal was to identify internal and external constraints, examine management, financial, marketing, and technical factors, and build SWOT-based development strategies. The method was a qualitative descriptive case study. Data was collected through interviews, observations, FGDs, and literature reviews. Research tools included interviews, observation, and questionnaire criteria. The average R/C Ratio was 1.78 (economically feasible), the BEP unit was 52,916 seeds, and PP was 3.74 years (15 cycles), suggesting fair profitability and payback duration. SWOT is in quadrant I (X = 1.90; Y = 1.58), which leads to aggressive SO (Growth-Oriented) tactics because the IFE scored 3.08 (strengths are more dominant) and the EFE scored 2.62 (opportunities outweigh dangers). Internal strengths include broad marketing channels, potential natural resources, capital independence, and workforce skills; internal weaknesses include limited modern managerial knowledge, low broodstock quality, and unstructured bookkeeping; external opportunities include stable market demand, government program support, technological improvements, farmer collaboration, and online marketing potential; and threats include pests/di.

Keywords: Business Development Strategy; Tilapia Fish Breeding; Fish Hatchery; Focus Group Discussions; Broad Marketing Channels; Climate Fluctuations; High Feed Costs; Intense Competition.

Received on: 06/12/2024, Revised on: 02/03/2025, Accepted on: 27/04/2025, Published on: 09/09/2025

DOI: 10.69888/FTSTPL.2025.000447

FMDB Transactions on Sustainable Technoprise Letters, 2025 Vol. 3 No. 3, Pages: 139-159

• Views : 87
• Downloads : 12

Download PDF