Authors:
P. S. Venkateswaran, Abinaya Nachimuthu, Ramadas Kandath

Addresses:
Department of Management, PSNA College of Engineering and Technology, Dindigul, Tamil Nadu, India. Department of Management Studies, PSNA College of Engineering and Technology, Dindigul, Tamil Nadu, India. Department of FSM Adoption and Services, SAP, Texas, United States of America.

Abstract:

The purpose of this study is to investigate the connection between major customer behavior characteristics that have an impact on the reputation and loyalty of businesses. Product Quality, Brand Loyalty, Trust, Customer Satisfaction, and Ethical Branding are the five major elements that are investigated in this research. These factors are measured from the perspective of internal consistency utilizing well-known dependability methodologies. We can verify the accuracy of the tools and their potential future applications thanks to the data, which demonstrates their reliability across all construction projects. According to the findings of the correlation study, the aspects of product quality, branding that is founded on ethics, and trust are all interconnected. According to the findings, customers who strongly believe in the brand are more likely to trust the company when they perceive ethical efforts. In addition to having relevance for theoretical research, the findings also have ramifications for practical marketing. According to the findings of the study, brand managers should incorporate ethics and quality into their product offerings to build genuine trust and long-term support among consumers.  

Keywords: Consumer Behaviour; Brand Loyalty; Ethical Branding; Product Quality; Customer Satisfaction; Reliability Analysis; Marketing Strategy; Brand Management; Ethical Initiatives.

Received on: 22/06/2024, Revised on: 07/09/2024, Accepted on: 14/11/2024, Published on: 05/03/2025

DOI: 10.69888/FTSML.2025.000401

FMDB Transactions on Sustainable Management Letters, 2025 Vol. 3 No. 1, Pages: 24-33

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