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Hoarding and Impulse Buying: An Empirical Approach among Materialistic and Non-Materialistic Consumers

Authors:
P. Divakar, P. Paramasivan, S. Suman Rajest, M. Mohamed Sameer Ali, Rahul Panakkal

Addresses:
Department of Management Studies, Hindustan College of Arts and Science, Chennai, Tamil Nadu, India. Department of Research and Development, Dhaanish Ahmed College of Engineering, Chennai, Tamil Nadu, India. Gies School of Business, University of Illinois Urbana-Champaign, Illinois, United States of America.

Abstract:

This study examines the prevalence of impulse clothing purchases among materialistic and non-materialistic consumers. Both materialistic and non-materialistic consumers tend to be young, highly interested in clothes, and impulsive buyers, as clothing serves as a means of self-expression. Materialistic customers are highly concerned with acquiring things rather than discarding them. Non-materialistic consumers, on the other hand, often discard clothing items after using them for only a short time. This factor informed the design of the study, which examined the purchasing behaviour of materialistic and non-materialistic customers for clothing. A questionnaire was developed for the study, and data were collected from 330 college students. In this study, the post-purchase behaviours of materialistic and non-materialistic consumers were evaluated using an independent t-test. The results of this study highlight that materialistic consumers have shown a higher level of impulse buying and greater hoarding than non-materialistic consumers, have demonstrated a decreased propensity for impulsive purchases and an unfavourable attitude towards apparel hoarding. Further, this study predicted that there is no significant difference in the post-purchase behaviour of materialistic and non-materialistic consumers.

Keywords: Materialistic Consumer; Non-materialistic Consumer; Impulse Buying; Hoarding Behaviour; Post-Purchase Behaviour; Theory of Planned Behaviour; Structural Equation Modelling.

Received on: 04/11/2024, Revised on: 21/01/2025, Accepted on: 07/05/2025, Published on: 09/11/2025

DOI: 10.69888/FTSML.2025.000453

FMDB Transactions on Sustainable Management Letters, 2025 Vol. 3 No. 4, Pages: 149-160

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