Authors:
Sangeeta Tripathi

Addresses:
1Department of Masse Communication, University of Technology and Applied Sciences, Salalah, Sultanate of Oman. sangeetakapil.234@gmail.com1

Abstract:

The credibility dilemma that is currently affecting the Indian media and the influence that it has on India’s diverse population is the subject of this research paper on India. For the purpose of discussing the credibility threat posed by Indian media, the study mostly focuses on notable Indian media coverage, such as the rallies against the Citizen Amendment Bill (CAB) and the Citizen Amendment Act (CAA), as well as the COVID-19 controversy. The propaganda model, mass media theory, and reception theory have all been utilised to investigate the factors that contributed to the crisis in the media’s credibility. These factors, such as sensationalism, biased reporting, and the influence of political parties, have been investigated. The quantitative approach was utilised to survey 203 media students who are residents of Bangalore and come from Delhi and Northeast communities. SPSS software is utilised to analyse the data provided by respondents. The remainder of the research presents insightful findings, and it concludes with a demand for media outlets to prioritise responsible and impartial reporting to restore the faith of the general public in the media and to maintain the integrity of Indian democracy. 

Keywords: Media Credibility; Audience and Fake News; News Channels; Political Polarization; News Broadcasting Standard Authority (NBSA); Mass Media Theory; Reception Theory; Breaking Trust.

Received on: 22/07/2023, Revised on: 19/09/2023, Accepted on: 09/11/2023, Published on: 28/12/2023

FMDB Transactions on Sustainable Social Sciences Letters , 2023 Vol. 1 No. 4, Pages: 189-197

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