ISSN: 2993-9585
Editor: Pirnazarov Nurnazar Rashid Ulì

| Pages | Title and author(s) |
|---|---|
| 146-157 | Destination Management and Sustainable Tourism Practices in India: A Comparative Study of Munnar and Jaipur Athithi Sridhar, K. Sivaperumal Keywords: Sustainable Tourism; Destination Management; Visitor Satisfaction; Infrastructure Development; Community Participation; International Destinations; Stakeholder Engagement. DOI: 10.69888/FTSSSL.2025.000519 |
| 158-168 | From Doorstep to Headset: How Virtual and Augmented Reality Are Redefining Direct Selling Experiences N. K. Jijith, Parimala Veluvali, Ramakrishnan Raman Keywords: Virtual Reality (VR); Augmented Reality (AR); Direct Selling; Immersive Commerce; Conventional Methods; AR Visualisation; Consumer Engagement; Virtual Sessions. DOI: 10.69888/FTSSSL.2025.000520 |
| 169-180 | Evaluating the Role of CRM Strategies and Retail Customer Experience in Enhancing Satisfaction and Retention R. Lekha, K. R. Mahesh Kumar, Ghousia Khatoon Keywords: Customer Relationship Management; Customer Satisfaction; Customer Retention; Retail Experience; Consumer Behaviour; Loyalty Strategies; Customer Engagement. DOI: 10.69888/FTSSSL.2025.000521 |
| 181-188 | Empirical Calculation of Intellectual Property Adoption as a Catalyst for Origination Flexibility Among MSMEs in Kamrup Metro Assam Bikash Kumar Baruah, Sagar Onkarrao Manjare Keywords: Innovation Resilience; Kamrup Metro; Intellectual Property; MSME Sustainability; Strategic Management; Turbulent Economy; Industrial Design; Adaptive Innovations. DOI: 10.69888/FTSSSL.2025.000522 |
| 189-198 | Corporate Signals and Firm Performance: Evaluating Dividend Policy, Governance, and Capital Structure Through Signalling Theory Maqdisa Putri Rafie, Grace Siagian, Iskandar Muda, E. Erlina, Mohamad Mokdad Keywords: Signalling Theory; Information Asymmetry; Corporate Performance; Dividend Policy; Corporate Governance; Long-Run Risk Factors; Weaker Players; Positive Relationship. DOI: 10.69888/FTSSSL.2025.000523 |