Authors:
Athithi Sridhar, K. Sivaperumal

Addresses:
Department of Commerce, SRM Institute of Science and Technology, Kattankulathur, Chennai, Tamil Nadu, India. 

Abstract:

The rapid growth of tourism in India necessitates effective destination management strategies that promote Sustainability, stakeholder coordination, and visitor satisfaction. This study presents a comparative analysis of Munnar (Kerala) and Jaipur (Rajasthan) to examine how key destination management practices influence sustainable tourism outcomes. The research focuses on four specific objectives: (1) evaluating the influence of infrastructure development, waste management, and community participation on sustainable tourism outcomes, analysed using descriptive statistics and correlation, (2) To analyse the role of stakeholder coordination in enhancing sustainable tourism outcomes., (3) assessing the mediating effect of visitor satisfaction on the relationship between management practices and sustainable tourism performance using hierarchical regression, and (4) conducting a comparative analysis of Munnar and Jaipur to identify best practices using ANOVA. Data was collected through field surveys of tourists, interviews with Destination Management Organizations (DMOs), and secondary sources. Independent variables include infrastructure development, waste management practices, community participation, and stakeholder coordination; visitor satisfaction serves as a mediating variable, while sustainable tourism outcomes are the dependent variable. Preliminary analysis indicates that Munnar’s ecocentric, community-driven model exhibits higher sustainability performance and visitor satisfaction. In contrast, Jaipur’s heritage-focused management emphasises infrastructure but faces challenges in stakeholder engagement and waste management. 

Keywords: Sustainable Tourism; Destination Management; Visitor Satisfaction; Infrastructure Development; Community Participation; International Destinations; Stakeholder Engagement.

Received on: 06/12/2024, Revised on: 05/03/2025, Accepted on: 03/05/2025, Published on: 10/12/2025

DOI: 10.69888/FTSSSL.2025.000519

FMDB Transactions on Sustainable Social Sciences Letters , 2025 Vol. 3 No. 4, Pages: 146-157

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