Authors:
Bikash Kumar Baruah, Sagar Onkarrao Manjare

Addresses:
Department of Commerce and Management, Mahatma Gandhi University, Ri-Bhoi, Meghalaya, India.

Abstract:

This paper primarily examines the empirical relationship between Intellectual Property (IP) adoption and innovation resilience among Micro, Small and Medium Enterprises (MSMEs) in the Kamrup Metro district of Assam. The central location in the heart of Northeast India serves as a unique ecosystem where traditional industries meet these new-age tech blokes. The study defines innovation resilience as an organisation’s capacity to sustain shocks in product or process markets while continuing to develop through adaptive innovations. A pretested questionnaire survey was conducted to obtain primary data on 416 established MSMEs across three sectors: Manufacturing, food processing, and Information technology services. For this review, three specific forms of IP should be considered: patents, trademarks, and industrial designs. Data analysis: Statistical packages used for the analysis were SPSS (descriptive) and AMOS (SEM). Researchers aim to determine whether IP registration is merely a legal barricade or plays a positive role in stimulating innovation during a turbulent economy. Early indications are that there is a strong positive relationship – companies with greater IP coverage find it easier to recover and remain in the market longer than other firms. These results provide useful inputs for policymakers, enabling the design of incentive mechanisms in Assam that not only interest stakeholders with IPR awareness but also promote IPR commercialisation and strategic management.

Keywords: Innovation Resilience; Kamrup Metro; Intellectual Property; MSME Sustainability; Strategic Management; Turbulent Economy; Industrial Design; Adaptive Innovations.

Received on: 06/01/2025, Revised on: 04/04/2025, Accepted on: 17/06/2025, Published on: 10/12/2025

DOI: 10.69888/FTSSSL.2025.000522

FMDB Transactions on Sustainable Social Sciences Letters , 2025 Vol. 3 No. 4, Pages: 181-188

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