Authors:
Maludesa O. Machica-Pajarilla, Jairus Isaias Q. Celis

Addresses:
Department of Graduate School, Eastern Samar State University, Guiuan Campus, Guiuan, Eastern Samar, Philippines.

Abstract:

This study employs a descriptive-correlation design to determine the influence of cultural factors on the business approaches of selected entrepreneurs in Eastern Samar. Using questionnaires with 80 respondents, the data were analyzed using descriptive statistics and Pearson’s R Correlation. The research highlights the existing degree of relationship between entrepreneurs’ socioeconomic profile and cultural factors and business approaches.  The study also found that cultural factors, as perceived by the approaches of entrepreneurs, were related across the five indicators: product planning, marketing, financing, human resources and developing core competencies. The analysis consistently demonstrated that there was no significant relationship between the socioeconomic profile of the respondents and their cultural factors and business approaches. However, a statistically significant relationship was found between cultural factors and business approaches, as noted in the index of correlation at .294 and p-value <0.008, which confirms that respondents’ decision-making, behaviour, and business strategies implemented were also driven by their Filipino cultures. Related studies support this finding that the consideration of social psychology theories of intention and behaviour can be a source for the theoretical development of entrepreneurial cognition research across cultures. Based on the study's conclusions, recommendations are proposed. First, an in-depth study is recommended to determine the approaches that would greatly benefit the entrepreneurs. 

Keywords: Business Approaches; Socioeconomic and Theoretical Development; Core Competencies; Product Planning; Significant Relationship; Human Resource; Existing Degree; Social Psychology.

Received on: 21/05/2024, Revised on: 17/08/2024, Accepted on: 04/10/2024, Published on: 07/12/2024

DOI: 10.69888/FTSSSL.2024.000325

FMDB Transactions on Sustainable Social Sciences Letters , 2024 Vol. 2 No. 4, Pages: 210-220

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