Authors:
Ramadas Kandath

Addresses:
Department of FSM Adoption and Services, SAP, Plano, Texas, United States of America.

Abstract:

The objective of this research is to examine the degree to which the emotional connections between fans and sports teams or athletes influence merchandise sales. Fans often form strong emotional ties to the players or teams they enjoy, and these ties can greatly influence how they decide what to buy. The study examines the impact of emotions such as loyalty, pride, and enthusiasm on fans' inclination to purchase merchandise associated with their favourite teams by exploring the psychological factors that drive these emotional attachments. It looks at several things, such as how well the team performs, how much fans relate to the players, and how fan culture shapes people's behaviour. The results show that developing an emotional connection not only boosts sales but also helps supporters feel they belong and identify with the team. Sports marketers may improve their strategy, get fans more involved, and make their products better by learning more about the emotional side of fandom. Ultimately, this study's results underscore the significant role that emotional connections play in shaping economic success in the sports industry.

Keywords: Fan Emotions; Sports Merchandise Purchases; Strong Emotional Bonds; Emotional Connections; Driving Economic Outcomes; Team Success; Personal Identification; Emotional Dynamics.

Received on: 26/11/2024, Revised on: 23/02/2025, Accepted on: 18/04/2025, Published on: 14/09/2025

DOI: 10.69888/FTSSSL.2025.000498

FMDB Transactions on Sustainable Social Sciences Letters , 2025 Vol. 3 No. 3, Pages: 138-145

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