Authors:
A. Preethi, Mohammed Farooq Pasha, Naseema Nazeer Ahmed, R. Subhalakshmi, M. Mani

Addresses:
Department of Commerce and Management, Center for Distance Education, JAIN (Deemed-to-be University), Bengaluru, Karnataka, India. Department of Commerce and Management, Government First Grade College, Kengeri, Bengaluru, Karnataka, India. Faculty of the College of Economics and Business Administration, University of Technology and Applied Science, Nizwa, Sultanate of Oman. Department of Management Studies, St Joseph's College of Engineering, Chennai, Tamil Nadu, India. Department of Library, Dwaraka Doss Goverdhan Doss Vaishnav College, Arumbakkam, Chennai, Tamil Nadu, India. 

Abstract:

The intersection of digital transformation and sustainability drivers has triggered a shift in service design models toward regenerative strategies. This research explores the sustainable and regenerative natures of service design systems in digitally nurtured environments by analysing how they are enacted, adopted at the organisational level, and transformed. The study assumes that combining regenerative concepts with digital technologies yields greater service sustainability performance and ecosystem resilience than conventional sustainable design methods. This research will use a meta-analysis of systematic literature across industries and sectors in 2024-2025 and an archival analysis of secondary data from 13,000 organisations globally. In 2024, the global digital circular economy is worth USD 2.9 trillion, with 78% of organisations using AI-enabling technologies and 48% using sustainability performance metrics. There are five analytical Tables: Market Soothsaying, Organisational Uptake, Technology Stack Order Preference, Sector Variation, and Measurement Count. Results show that enterprises using regenerative digital service design, waste/materials reduction, and virtual matching saved 30-40% in energy and 35-45% in resources, while improving stakeholder value by 31%. In the context of sustainability transitions, systems thinking is crucial for progress, and healthy governance structures help design teams collaborate and implement a shared vision. Regenerative service design proposes two strategies to generate net-positive results in a digitally enabled service ecosystem, offering an alternative to typical sustainability perspectives. 

Keywords: Regenerative Design; Sustainable Service Design; Digital Transformation; Circular Economy; Digital Services; Service Ecosystems; Digital Technologies; Artificial Intelligence; Climate Change.

Received on: 02/05/2025, Revised on: 05/08/2025, Accepted on: 07/10/2025, Published on: 03/06/2026

DOI: 10.69888/FTSSSL.2026.000662

FMDB Transactions on Sustainable Social Sciences Letters , 2026 Vol. 4 No. 2, Pages: 83-90

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